>>> Insight | Idea
"Friday" is a synonym for happy hour, happy day. It's the most waited and beloved day in the week. Perfect for beer brands.
What about "mondays"? The day that comes after the weekend. The day we all have to breathe deeply and get ourselves together to go to work, study and pursue our dreams. Monday is the hardest day in the week. That's why it’s the perfect day for a coffee brand. And that's why Pilão has become monday oficial sponsor.
Wait! But didn't you guys communicate on the other days of the week? Of course we do. After all, monday is not only a day, it's a vibe that can be felt in everyday of the week.
Watch our video case to get the feeling.
Our project counted with several Out Of Homes, with many different and cool headlines to speak direct to people that were living the most different situations: special headlines for subway situations, for people in the gym, for people in the barber shop and so goes on.
We've also developed a special 15 second spot to be played on Sundays and Mondays, reminding people to get their Pilão and get ready for the week that is about to start.
Project videocase (Portuguese only)
Special Out of Home ad at Pinheiros’ subway station
Iconic media investment in Sao Paulo: Sé's Iconic Media spot and Pinheiros’ Mega LED Panel
TV and social media spot 15"
Other headlines created for the campaign.
A few more headlines for our #Segundou Feelings campaign.