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To launch our Elefante’s new package, we created a jingle based on a famous nursery rhyme that has a lot in common with our product – both have the same protagonist: an elephant.
So we decided that if we have chosen an advertising classical way like jingle, we should bring a modern look to balance our campaign. That’s why we have chosen 3D.
If our main film goal was creating awareness and introducing the new package in a more conceptual way, we needed other contents to show how practical and useful our new package could be. That’s why we created a serie of bumper ads and stories to show each of its incredible features.
The first two videos brought some tips of how many different ingredients people could put in an Elefante’s package after using it.
The third video revealed something everybody always wanted to do but couldn’t with our older package: use it to store food in the freezer.
Following the third video, this one also brought great news: now Elafante’s package can go inside the microwave after its tomato extract is gone.
We could left no doubts, so we needed to show people exactly how they could use our package after finishing it.
So we created “Elefante’s 2 in 1 Recipes”: recipe videos that looked like many others around the web with a big difference. After preparing something really tasty with our tomato extract, our videos brought “Do It Yourself” tips to reuse our package.
Everyone in Brazil knows Elefante tomato extract yields much more. But now they know that its package can also do a lot more than they thought.
