>>> background

 

We created a 360º project to introduce the digital world for two sweet grandmas and show everyone else how easy it is to use Itaú's app.

 

The digital lessons continued on Youtube: we invited Brazilian famous vloggers to teach our grandmas how they could become digital experts.

 

Teachers Pathy and Kéfera with snapchat and boomerang lessons

 

 

To bring the vloggers back to Facebook, we adapted the content to the platform, creating 60 seconds versions of the vloggers lessons.

Teachers Castanhari with Pokemon Go and Tinder lessons.

 

Then we used retargeting strategy to deliver even shorter videos totally focused on our campaign goal: app download.

Teacher Christian Figueiredo with VR Glasses lessons.

 

On grandfather's day, we brought our vovloggers to Twitter to share advices with people that joined the conversation with #GrandmaAdvices

We created a 360º project to introduce the digital world for two sweet grandmas and show everyone else how easy it is to use Itaú's app.
 
Episode 3: Boomerang classes with Kéfera.

Kéfera Buchmann

 
The digital lessons continued on Youtube, where we invited Brazilian famous vloggers to teach our grandmas how they could become experts on the digital world. Episode 01: snapchat classes with Paty dos Reis.

Pathy dos Reis

 
Projeto criado para o Itaú em 2016

Tavião

 
Projeto criado para o Itaú em 2016

Castanhari

 
Projeto criado para o Itaú em 2016

Christian Figueiredo

 
To celebrate grandfather's day on Brazil, we took our two sweet grandmas to Twitter, where they shared advices with people that joined the conversation with #GrandmaAdvices, which had more than 10.000 mentions in tweets where people told everyone else which were the best advices they ever received from their grandmas.
 

>>> Awards & recognition

- Effie Awards 1x - first award in the history of África Agency

 

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