>>> Background
The greek Yogurt category communication always look the same: the appetite appeal, the same features, the same everything.
>>> Idea
In a country where less than 0.01% of the population speaks Greek, we decided to grab the attention of the other 99.99% with a campaign entirely in Greek.
With voice over in Greek, subtitles in Greek and only the final concept in Portuguese: "So tasty it can't be translated".
The campaign also counted with Out of Homes, radio spots and influencers activations – everything in Greek, of course.
Our project counted with several Out Of Homes, with many different and cool headlines to speak direct to people that were living the most different situations: special headlines for subway situations, for people in the gym, for people in the barber shop and so goes on.
Film 15”
Greek OOH | Headline 02
Greek OOH | Headline 01
Other OOHs spread by São Paulo to catch people's atention.
If the idea was to get people’s attention, it really worked =)
30s movie for TV
Youtube Bumper AD