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NOBODY LOVES TIGRE.
That's how we decided to celebrate the 80 year anniversary of one of the most iconic brands in Brazilian advertising history.
The concept twist remembered people that what everybody really loves is the tranquility that only Tigre's products can offer.
We created a 360º project to introduce the digital world for two sweet grandmas and show everyone else how easy it is to use Itaú's app.
The gift
Episode 3: Boomerang classes with Kéfera.
The line
The digital lessons continued on Youtube, where we invited Brazilian famous vloggers to teach our grandmas how they could become experts on the digital world. Episode 01: snapchat classes with Paty dos Reis.
The collection
Projeto criado para o Itaú em 2016
Concept launching movie