>>> background
During the whole 2025 year, Pilão was side by side with our people, always helping them to awake their inner strength when the need it the most.
>>> Insight
But in the end of the year, things generally slow down a little bit, right? That applies to everyone. Everyone…except Santa Claus.
>>> Idea
If there is someone needing extra motivation, of course Pilão will be there to help.
We've also created a mission on TikTok to invite the entire community to help Santa Claus for real.
A TikTok filter was developed to help people talk about their crazy routine to accomplish all Christmas task.
The last task wa to help the one who has the most crazy task: deliver the gifts all around the world in a single night: Santa.
TV and social media movie.
We also created a TikTok Mission to invite people to help Santa for real. And guess what? They did.
Check it out my 3 favorite videos made by the TikTok community to help Santa.