>>> background

Willian Bonner, one of the most iconic journalists in Brazil, led the country’s most famous news program for nearly 30 year.

And since the program aired at night, he always opened it by wishing everyone ‘good evening.’

That's how it became the most famous “good evening of the entire world”.

>>> idea

This “good evening” became so famous that when he decided to make a change in his career, some of Brazilians greatest brands decided to honor him with a special advertising.

Even Pilão, Brazil's strong coffee, that usually prefers to say “good morning” made an exception to pay tribute to the most famous ‘good evening’.

Our movie aired in TV and social media and sparked a lot of buzz.


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