>>> Tim + Memphis Depay
Corinthians vs. Flamengo. Brazilian Championship.
Subbed off, Memphis Depay — one of Brazil’s biggest stars — grabbed his phone on the bench.
So we dropped this video to join the conversation and spark buzz around our brand.
>>> Pilão + Chuck Norris
March, 26th, 2026.
The day the legend, Chuck Norris, died.
Since we are talking about a man that is world-renowned as a synonym for unshakeable strenght, we saw an opportunity for Pilão (Brail's strong coffee) to hack the conversation and take the stage.
>>> Pilão vs "vai, Brasa”
April, 2026.
Nike lauches Brazilian Soccer team new jersey for the world cup, with a badge that got everyone's attention: go, "Brasa" (instead of “Brasil").
As one of the most iconic Brazilian Brands, Pilão had to take a position and join the debate. So we did.
When something that is trending presents a great opportunity to one of the brands you're working for, you have to be fast and not let it slip.
Brazilian news channels covering Memphis’ actions.
How TIM joined the conversation, sparking buzz to the brand
Pilão's video ad about Chuck's death. But let's be clear: he didn't die. He just gave life permission to go on without him.
That's how Pilão – the strong coffee from Brasil (not from "Brasa”) – joined the debate.