>>> background
When something that is trending presents a great opportunity to one of the brands you're working for, you have to be fast to take it and not let it slip.
>>> Tim + Memphis Depay
Corinthians vs. Flamengo. Brazilian Championship.
Subbed off, Memphis Depay — one of Brazil’s biggest stars — grabbed his phone on the bench.
So we dropped this video to join the conversation and spark buzz around our brand.
Brazilian news channels covering Memphis’ actions.
How TIM joined the conversation, sparking buzz to the brand